what we do
what we do
Design
This is our specialty, taking your brand, messaging and content and putting together a great website for you. Our creative and experienced team will come up with a beautiful custom website design that converts visitors into customers and helps you achieve your business goals.
Our designs are built using flexible layouts that adapt to the capabilities of many devices and screen sizes. Your website will look great on tablets and mobile devices
There can be many slight variations to the look and functionality of the design based on the size of the device you are viewing it on. Therefore we prefer to present the first draft of the design directly on the website itself and not from a static visual such as a pdf or Photoshop file. Occasionally we may use static visuals to indicate a look-and-feel direction (color, texture and typography.).
You’ll have plenty of opportunities to review our work and provide feedback throughout the procerss. We’ll have regular contact. If, at any stage, you’re not happy with the direction our work is taking, you’ll pay us in full for everything we’ve produced until that point and cancel this contract.
Hourly vs Fixed Pricing
We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind or add new requests. We will take your scope of work and break down each item each with its own estimate for your approval. This will allow you to have better control over the budget through the course of our ongoing business relationship.
We are usually able to complete smaller tasks within 2-3 business days. We organize our larger projects into 2-3 week long phases. Each phase has a set of tasks that we are going to finish during the period. It might be a sign-up process one week and a shopping cart the next.
We’ll cover all the areas of a project across these phases; and because you will know the estimated time/cost in advance, you can budget accordingly. If you have a great idea for something new or simply change your mind, no problem. We roll up those requests into a new phase (or add it to the current phase), and you can then make a business decision about spending money on those items.
Branding
Most aspects of your business depend on successful marketing. Knowing who you are and what you want to say is essential. Most of our clients come to us with a marketing strategy already in place.
For our clients that need help with branding, marketing and content, we can offer some incremental help over a longer period of time with one of our Social Media Marketing Plans. For clients who need much more than that, we work with other Marketing Consultants, Content Writers and SEO Consultants who specialize in these areas just as we do in ours.
Payment Options
A deposit of 50% is required up front before we start any work. Upon completion of the project per our agreed scope, the remaining 50% will be due prior to transfer of the site to your hosting company. Any additional maintenance, updates and changes will be charged hourly.
Many of our clients will continue to use our services on a regular basis after the launch of their website. They may want changes, new pages, updates and more. Once all the payments have been made for the initial build, all new billable hours will be invoiced to you at the end of each month.
Our terms are Net 10 and you can pay by check, PayPal or by credit card using our online payment portal.
Cross Browser and Mobile Testing
Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.
We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer/Edge) and Mozilla Firefox.
Search Engine Optimization
We build our websites with SEO in mind, but a good SEO strategy involves more than the initial website build. We cannot guarantee any improvement to a search engine ranking, nor can we promise to get a site higher up or to the ‘top of Google’, but we build every site in a way that is accessible to search engines in an effort to increase its chances.
To help improve your search engine rankings, regular content updates are important, as well as an ongoing evaluation of search terms. For our clients that need help with SEO, we can offer incremental help over a longer period of time with one of our long-term Maintenance Plans or Social Media Marketing Plans. But for clients who need a bigger boost, we work with an experienced SEO Consultant who specializes in this area just as we do in ours.
Ongoing Maintenance
In the evolving world wide web, it’s important that your website be maintained on a regular basis. Websites require regular updates, security checks, performance optimization, and regular troubleshooting. Over 50% of all web traffic is currently spammers, bots, malware and hackers.The fact is that sites are getting hacked left and right these days.
You have a business to manage and it takes a lot of time and effort to keep your site running smoothly. By hiring us to help you maintain your website, the chances of your site being down or needing major repairs are greatly reduced.
We take maintenance every seriously and so should you. Our maintenance plans let you sleep better at night knowing that your investment is protected and being maintained.
